Digital Marketing Trends to Watch in 2024

Embracing the AI Era in Online Information Retrieval

It’s no secret: AI is poised to revolutionize how we search for and consume information online. While we currently rely heavily on search engines like Google (with a staggering 90% market share), the future holds exciting changes.

Picture a world where Google is no longer our go-to search tool. Instead, imagine having personal AI assistants that curate and summarize information for us. This future is closer than you think, with Google already experimenting with AI in search results over the past six months.

Introducing SGE: Google’s Latest Venture

You might be wondering, what exactly is SGE? SGE stands for Search Generative Experience. In essence, SGE utilizes AI to provide answers to your search queries directly at the top of your search results. It pulls information from various web sources and provides citation links. And it doesn't stop at text – SGE also incorporates visual content like images and YouTube videos into its responses.

Noteworthy Observation: Websites affected by this helpful content update may see a decline in visibility within SGE citations. However, their images still hold relevance. Hence, optimizing images becomes a must-do for 2024.

SEO and Content Creation: Strategies for 2024

Here’s where things get intriguing for SEO experts and content creators. Our strategies need to evolve:

Mastering AI Snippets: As SGE becomes mainstream, ranking in AI responses will be critical. Diversifying Content: Beyond text, we need to explore short and long videos, forum discussions, web stories, images, news pieces, trending topics, and concise niche expert blog posts.

Visuals in SGE, A New Dimension: Visual content holds significant importance in SGE. Images and videos are not merely included; they are given prime placement. If you haven't already started leveraging YouTube for content, now is the time. My membership, "EXPAND," offers a tailored strategy for this transition.

The Future of SEO: Less Is More?

As AI advancements continue, traditional SEO strategies may require adjustment. We may witness a shift where brand signals, topical authority, user experience, content quality, and user intent overshadow conventional keyword density and SEO tactics. However, it’s essential not to jump the gun – the SEO landscape is still evolving.

CBO: The Next Frontier in Digital Marketing?

Let’s discuss AI platforms like ChatGPT or Bard. As real-time information seekers possibly transition from Google to these platforms, a new realm might emerge: Chat Bot Optimization (CBO). While speculative, this could be the future of search.

In summary, the future of digital marketing promises significant roles for AI, visuals, and diverse content. Stay adaptable, and let’s navigate this wave of change together.